AdBlock Plus splits consumer opinion after launching platform to ‘sell ads’
The news that AdBlock Plus will start to sell ads has split consumers and resulted in ridicule from the advertising industry.
The news that AdBlock Plus will start to sell ads has split consumers and resulted in ridicule from the advertising industry.
Facebook is taking a pro-active approach in its battle against ad blockers, but some have warned forcing users to view ads might do more harm than good.
Facebook is looking to put a stop to ad blocking with new technology that will stop ad blocking software identifying what content is an ad and what is not.
Both industry bodies and ad blockers have reacted to comments yesterday (2 March) by culture secretary John Whittingdale, who referred to ad blocking as a ‘modern-day protection racket’.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.