Ready, set, bake! With the Great British Bake Off set to make its big money move to Channel 4, what does it mean for the GBBO brand and what are the opportunities for marketers eager to get a slice of the action?
As the BBC’s Great British Bake Off wraps up its sixth series, new web search data shows that the programme not only sparks more interest in baking products each year but also drives purchase intent, with more consumers clicking through to online stores.
In their pursuit of a disruptive digital strategy, brands advocate shifting spend from high impact TV advertising to a personalised, content-led approach.
A clear majority of British parents want marketers to stop pushing gender stereotypes, with the concept of ‘fixed roles’ within the modern family fading.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
