Addison Lee goes premium to drive global expansion
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
Addison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
Food delivery service Deliveroo has unveiled a colourful rebrand as it aims to improve its public perception and stand out on the global stage.
Just Eat is rebranding in a bid to expand into different “food occasions” and convince consumers that take-away is not just for dinner.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.
Chief brand officer Ije Nkoworie, who takes over as CEO next year, says marketing can get distracted by trends and risk preventing customers discovering product.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.