Addison Lee goes premium to drive global expansion
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
Addison Lee’s top marketer Peter Boucher on the value of word-of-mouth marketing, personalisation, growing its consumer business and learning from Uber.
Food delivery service Deliveroo has unveiled a colourful rebrand as it aims to improve its public perception and stand out on the global stage.
Just Eat is rebranding in a bid to expand into different “food occasions” and convince consumers that take-away is not just for dinner.
Rather than only prioritising training for their teams, marketing leaders should carve out time for learning and rethink what ‘upskilling’ really means.
Analysing £1.8bn of media investments across the UK, a post-Covid/Brexit advertising effectiveness study found profitability varies greatly by media, with TV the greatest driver of overall profit volume.
While its tactics will evolve, the fast food giant believes the consistency of its overarching marketing strategy is what grounds the brand.
Agencies will complain pre-testing snuffs out the creative spark, but in reality it helps brands identify the best-performing ads and make them even better.