How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Tencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
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