How Chinese brands are breaking through in the West
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Tencent is China’s biggest brand and it now has its sights set firmly on fuelling growth outside its home market through a focus on content, messaging and major global brand investment
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Making LGBT consumers visible in marketing is the best way to improve brand sentiment while attracting the best possible talent.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.