Data Storytelling Awards 2016: The Shortlist

In November this year, Marketing Week will be celebrating the best of the data industry with the Data Storytelling Awards. Before the ceremony, we will also be holding the Data Storytelling Conference. Here we reveal the shortlist for 2016.

Last year’s winners at the Data Storytelling Awards

The Data Storytelling Awards are back, with a new line-up of people and brands setting the standard in data. This year’s contenders are spread across 15 categories, including the Grand Prix, which will be presented to the ‘best of the best’, and the Data Professional of the Year.

The shortlist has been determined by Marketing Week’s experienced judging panel and can now be revealed:

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Boots

ENTERING AGENCY: 

RadiumOne

Unlocking The Value Of Sharing At Christmas


Diageo

Entering agency:

Posterscope

Grab a Seat! It’s Pimm’s O’Clock


Pharmacare – Sambucol

ENTERING AGENCY:

VCCP Media

Using Real-Time Google Data to Air the Sambucol TV Campaign


Lynx, Unilever & CALM
(Campaign Against Living Miserably)

ENTERING AGENCY:

TMW Unlimited

Bigger Issues


Zoopla Group

ENTERING AGENCY:

Merkle|Periscopix

How Zoopla’s Dynamic Campaigns Rewrote the DoubleClick Rule Book

loyalty-1-big

 O2

Entering agency:

VCCPme

£1 Lunch


 Shell

ENTERING AGENCY:

Wunderman UK

Pump Challenge


Wyevale Garden Centres

ENTERING AGENCY:

WDMP

The Garden Club

data-driven-1-big

Boots

ENTERING AGENCY:

RadiumOne

Unlocking The Value Of Sharing At Christmas


Cloggs

ENTERING AGENCY:

Rakuten Marketing

Cloggs Customer Journey


P&G

ENTERING AGENCY:

Proximity London

Content Darwinism


Ralph Lauren

ENTERING AGENCY:

Forward3D

Using Data Science to Understand Digital Activity and Product Profitability


Right to Buy
The Department for Communities & Local Government

ENTERING AGENCY:

TMW Unlimited

Home Sweet Home

programme-1-big

Auto Trader

ENTERING AGENCY:

iProspect

Driving Performance with First-Party Data


Coors Brewers Ltd Brands

ENTERING AGENCY:

i2c

Carling Programmatic Integrated


Shop Direct

ENTERING AGENCY:

Infectious Media

How Very.co.uk Formed a Data-Led Programmatic Strategy to Drive New Customer Acquisition


 The Royal British Legion

ENTERING AGENCY:

Merkle|Periscopix

Poppy Appeal 2015


Watchfinder

ENTERING AGENCY:

Merkle|Periscopix

Time to Utilise the Power of Programmatic


Which? Magazine

ENTERING AGENCY:

Brainlabs

Programmatic Home Improvement

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Marks & Spencer

Winning in the West


McDonald’s Restaurants UK Ltd

ENTERING AGENCY:

Armadillo CRM

Prize Choice Monopoly


O2

ENTERING AGENCY:

VCCPme

Six Nations

personalisation-1-big

IKEA Russia

ENTERING AGENCY:

Quant Marketing

Multichannel Kitchen Purchase Personalised Customer Journey


Marks & Spencer

Building a Personalisation Targeting Engine for the Sparks Loyalty Proposition


Monarch

ENTERING AGENCY:

 WDMP

Monarch Holidays Personalised Video


NEC Group

ENTERING AGENCY:

NEC Group

NEC Group’s Approach to Personalisation


Nectar

ENTERING AGENCY:

Nectar

Personalisation Algorithm

data-integration-big-1

Coors Brewers Ltd Brands

ENTERING AGENCY:

i2c

Carling Programmatic Integrated


Hammerson

ENTERING AGENCY:

Fuel

Beaconing & Mobile App Data Integration


Jameson Irish Whiskey, Pernod Ricard UK

ENTERING AGENCY:

Havas Media

Reframing the Rules of Out-of-Home Planning


Marks & Spencer

ENTERING AGENCY:

Planning-inc

M&S Sparks: Enhanced Customer Experiences Through Data Integration


Sky Advance

ENTERING AGENCY:

Sky Media

Sky Advance by Sky Media

data-interpret-1-big

Aviva

#DriveSafer


Comic Relief

ENTERING AGENCY:

DataTalk

2016 Sport Relief Miler Sign-Up Campaign  


P&G

ENTERING AGENCY:

Proximity London

Content Darwinism


Ralph Lauren

ENTERING AGENCY:

Forward3D

Using Data Science to Understand Digital Activity and Product Profitability


Virgin Trains

ENTERING AGENCY:

itg Creator

The Awesometer

predctive-analytics-1-big

Argos

ENTERING AGENCY:

Summit

Generating a 21% Revenue Increase with Tailored Seasonal Marketing


Football Whispers

ENTERING AGENCY:

Klood

Football Whispers


Marks & Spencer

Building a Personalisation Targeting Engine for the Sparks Loyalty Proposition


O2

ENTERING AGENCY:

VCCPme

Contact Strategy


O2

ENTERING AGENCY:

VCCPme

Customer Lifetime Value

customer-aqui-1-big

Aunt Bessie’s

ENTERING AGENCY:

dunnhumby

Developing a Personalised Media Approach for Aunt Bessie’s


Hilton

ENTERING AGENCY:

Forward3D

Data-mining for PPC to acquire New Customers


Macmillan Cancer Support

ENTERING AGENCY:

Medialab Group

Challenge Hiking Events 2016


Right to Buy
The Department for Communities & Local Government

ENTERING AGENCY:

TMW Unlimited

Home Sweet Home


Which? Magazine

ENTERING AGENCY:

Brainlabs

Brainlabs – Revolutionaries

custom-insight-1-big

Argos

ENTERING AGENCY:

Sky Media

Sky Media and Argos


Marks & Spencer

Sparks Launch


Macmillan Cancer Support

ENTERING AGENCY:

Medialab Group

Challenge Hiking Events 2016


Shell

ENTERING AGENCY:

Wunderman UK

Pump Challenge

custom-expe-1-big

Marks & Spencer

Sparks Launch


O2

ENTERING AGENCY:

VCCPme

Integrated Network Enhancement


Virgin Trains

ENTERING AGENCY:

itg Creator

The Awesometer

audience-seg-1-big-final

Brakes

ENTERING AGENCY:

Aimia

Brakes Audience Segmentation


Moneysupermarket

Paid Search Audience Segmentation


O2

ENTERING AGENCY:

VCCPme

Winning Moves


The AA

ENTERING AGENCY:

The AA & The Benenson Strategy Group

The Watershed Moment: Segmenting for Transformation


Wyevale Garden Centres

ENTERING AGENCY:

WDMP

The Garden Club

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Nathan Ansell

Global Director – Loyalty, Customer Insight and Analytics

Marks & Spencer


Richard Ellwood

Head of Audience Strategy, EMEA

The Walt Disney Company


Steve Forde

Director of Online and On-demand Marketing & Experience

ITV


Bobby Gill

Data & Digital Analytics Director

The Economist


Payal Jain

Managing Director, Strategic Analytics

Barclaycard Europe


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