Maggie Chan Jones, CMO at SAP, on leading the way for women in the tech sector
The software group’s marketing boss talks diversity, strategy and nurturing talent.
The software group’s marketing boss talks diversity, strategy and nurturing talent.
Ann Lewnes, executive vice-president and CMO at Adobe, shares the moments that have shaped her career and led to her heading up marketing at a company that made $4.8bn (£3.3bn) in sales last year.
From getting closer to customers to driving innovation, the business case for bringing women into the boardroom is becoming stronger than ever. The next in Marketing Week’s diversity series explore the benefits of gender equality.
Manchester City FC is aiming to coordinate marketing activities and data sharing across its growing ‘family’ of sister clubs around the world by signing a major new technology deal with cloud software provider SAP.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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