Public Health England on how brands can ‘do more’ and why it wants to up its use of digital
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
Public Health England is hoping to balance the “serious communication” surrounding the upcoming “Smoking in Vehicles” legislation with a humourous approach to its £3.2m Stoptober campaign, the event’s biggest ever marketing push that will focus on content, social and digital.
Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
Over the last four years Missing People has shifted its marketing spend from print to programmatic in a move the charity says has enabled it to “save lives”.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From Elon Musk sacking Tesla’s 40-strong marketing team to McDonald’s shining a light on the power of ‘stillness’, it’s been a busy week. Here is my take.
The FMCG giant is looking at “new category opportunities” as it looks to regain market share and tackle the threat of private labels.
Morrisons CMO Rachel Eyre describes loyalty as a two-way street so says the supermarket must be “hyper-personalised” in its offer to get more people “voting with their feet”.
Marketers may like to be believe they can identify with a wide range of people but, in reality, they are as likely to be led by their biases as anyone else.