How to get more from less is a common challenge for marketers, whether they work at small, medium and large companies.
Economic uncertainty has almost become the new normal meaning the question of how to increase the effectiveness of spend while becoming more efficient is one being asked of marketers all the time.
Couple this with new channels of communication and the ability to extract additional value and not spending millions on advertising becomes key.
Marketing Week is hosting a panel on day two of the Festival of Marketing (6 October) to discuss this very live subject.
Marketing Week editor Russell Parsons will be joined by Mark Palmer, outgoing group marketing director at Pret A Manger, Tom Davies, campaigns manager at Amnesty International, the winner of The Marketing Society’s “Shoestring Marketing” award this year and Graham MacFadyen The British Library’s head of digital and marketing operations.