How Cath Kidston is driving direct marketing through content
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
New research suggests marketers are at risk of alienating consumers if they mistime their Christmas messaging so using real-time behavioural data to target at key shopping times is crucial.
Brands that create memories as part of a seamless customer journey are reaping the rewards in the customer experience stakes.
Brand admits some of its online video advertising “hasn’t worked” and it is still learning how best to reach consumers on mobile.
The rules of content marketing are evolving faster than ever – here’s why.
Unilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.