How Cath Kidston is driving direct marketing through content
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
Teasing customers with exclusive email content is helping Cath Kidston drive engagement and loyalty.
New research suggests marketers are at risk of alienating consumers if they mistime their Christmas messaging so using real-time behavioural data to target at key shopping times is crucial.
Brands that create memories as part of a seamless customer journey are reaping the rewards in the customer experience stakes.
Brand admits some of its online video advertising “hasn’t worked” and it is still learning how best to reach consumers on mobile.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?