The future of smart devices
Tom FishburneTom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
At the Dmexco ad tech conference in Germany, Marketing Week assembled a group of marketing experts to discuss what mobile programmatic means for creative, media-buying and viewability at an event sponsored by TubeMogul.
Kellogg’s Special K is moving away from branding itself as a product used for dieting, after it found women now prefer to “take a more holistic approach” when it comes to food.
In the next instalment of our series exploring the effectiveness of media channels, we look at cinema advertising and its strength in targeting and ability to bring brands to life with 3D and now 4D experiences.
With its “biggest” campaign for its TV services to date, BT is aiming to bring new customers into the paid-TV market through low price points, a ‘quad play’ offering and a focus on families.
Group marketing boss Mark Palmer will stay on in an advisory role but increase focus on other interests, while Pret’s food director will take on marketing responsibilities.
In the first of a six-part series in partnership with Salesforce, we talk to six executives from six disruptive brands about the disruptive mindset.
More and more Brits are choosing to bypass branded content online on social channels, with many starting to feel like it is becoming too intrusive.
Despite being victim to a high-profile cyber attack that leaked the personal details of 30 million users, controversial dating site Ashley Madison says it has attracted five million new users in the wake of the scandal, as it shifts its communications focus onto open relationships rather than adultery.
Does Snapchat rebranding to Snap show fear? Or should we be applauding it for innovating? Marketing Week reporter Rachel Gee weighs up the decision.
Performance-related pay deals tie agencies to profit and loss, but creativity could be at risk.
New data highlights how 68% of marketers are wary of giving out their personal details to brands due to their ‘knowledge’ of how the data is subsequently used.
Apple has for the fifth time running retained its top spot on the CoolBrands rankings, with tech brands continuing to dominate the top 20.
Public Health England’s marketing boss talks balancing traditional and social channels, childhood obesity and why brands need to do more on health.
As US sales slow, Facebook still needs to change negative public perceptions around VR technology, according to its director of media partnerships for EMEA Patrick Walker.