How Chinese brands are breaking through in the West
Charlotte RogersAlready major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Already major players in their homeland, China’s heavyweight brands are now eyeing the UK with serious interest as they target global growth.
Marketing Week and Econsultancy owner buys brand consultancy to “provide an international leading consultancy in the marketing sector”
As high-profile brands such as Apple, Diageo and Johnson & Johnson fall out of the top 100 for ‘purpose’, it seems many companies are flirting with the idea and not following through.
Paul Nasse UK commercial director Programmatic media is often touted as the fastest growing phenomenon in the global advertising industry. A recent IAB UK report found that UK digital ad spend grew 16.4% in 2015 to over £8.6bn, with the share traded programmatically rising from 47% in 2014 to 60% in 2015. Programmatic […]
Will Bishop UK country manager Ad blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The fact that when Apple launched iOS 9, three ad blockers – Crystal, Peace and Purify – made it into the top five […]
Matthew Hogg Head of ad operations “The early bird may get the worm – but it’s the second mouse that gets the cheese.” So an old adage sums up the concept of second-mover advantage. Google was not the first internet browser or search engine. Apple did not produce the first smartphone or tablet. Boeing did […]
Martin Kelly CEO and co-founder Go to Cannes or any major meeting of media agency folk at the moment and programmatic is bound to be a hot topic of discussion. We are spoiled for choice with agencies announcing new hires or acquisitions that give them the capability to offer it. Don’t get me wrong. I am not […]
Marius Smyth Managing director Programmatic advertising: it is easy to forget just how new it really is. The earliest seeds of this industry were planted less than a decade ago and, in recent years, mainstream businesses and media have been the primary adopters. As in all industries driven by disruptive technology, programmatic advertising […]
Martin Bromfield Vice-president, advertising EMEA The increasingly automated, high-volume nature of programmatic trading makes for logical comparison with activities that have ruled stock markets around the world for many years. If you will forgive a continuation of that analogy, it is not a wild leap to suggest some of the lessons learned in the financial markets may […]
Private car hire service Addison Lee is hoping its first rebrand in 40 years will assist global expansion plans and set it apart from Uber.
Adidas says it is prioritising digital-only marketing campaigns, with the brand confident its new three-pillar strategy can help it win back lost ground in North America.
It is not bad creative that consumers hate, it’s ads full stop, which means however hard the industry tries to improve their quality, the use of online ad blocking software will continue to rise.
Public Health England hopes the use of the bot can help boost its success rate past the 20% of participants it helped to quit smoking last year.
Heineken is launching a recruitment campaign across 15 different markets, to present ‘Heineken the company’ and convince potential employees that it is “more than just the Heineken brand”.
Tesco’s success comes amid a backdrop of slow sales growth and deflation in the supermarket industry.