Masters of Marketing 2016: Jaguar wins ‘Steve Wozniak Award’

Jaguar’s ‘Feel Wimbledon’ biometric data campaign was picked by the Apple co-founder to win the Tech Excellence award.

Jaguar Wimbledon

Jaguar’s Feel Wimbledon campaign won the ‘Steve Wozniak Award for Tech Excellence’ at the Festival of Marketing.

The campaign, entered by Mindshare, was part of Jaguar’s sponsorship of the iconic tennis tournament and used biometric sensors handed out at games to analyse the mood of fans courtside.

Robert Herd, head of communications at Jaguar Land Rover UK, says: “This win is a direct result of the great working relationship Jaguar Land Rover has with Mindshare and our ability to align strategies with the client’s drive for performance, innovation and technology. The Feel Wimbledon campaign was a perfect example of this fusion.”

The winner of the award was specifically chosen by Apple co-founder Wozniak, who was impressed by Jaguar and Mindshare’s use of biometric data.

“The Masters of Marketing is all about being the best of the best. Because the awards are part of the Festival, we ask our most high profile speakers to help us award true mastery. We asked Steve Wozniak to pick the entry from our winners that best showed excellent use of technology,” says Ruth Mortimer, director of the Festival of Marketing.

“We were thrilled that the Jaguar Land Rover and Mindshare campaign using biometric data won the award given Wozniak’s iconic status.”

During his headline speech at this year’s Festival of Marketing, Apple legend Wozniak claimed the world’s best brands must be ‘built on product and not advertising’.

Jaguar was one of a number of winners at this year’s Masters of Marketing awards alongside Pret, which won Brand of the Year, and Virgin Media marketer Kerris Bright who won Marketer of the Year.

Latest from Marketing Week

Marketoonist on whack-an-idea

Marketoonist

Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here

NOT REGISTERED? IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and opinion that will help you do your job better.

Register and receive the best content from the only UK title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work. The more we know about our visitors, the better and more relevant content we can provide for them. And, yes, knowing our audience better helps us find commercial partners too. Don't worry, we won't share your information with other parties, unless you give us permission to do so.

Register now

THE BEST CONTENT

Our award winning editorial team (PPA Digital Brand of the Year) ask the big questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we are your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here