Why marketers should take notice of Amazon and Google’s connected home launches
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
At the Consumer Electronics Show in Las Vegas last month, futurists and tech enthusiasts were debating the bleeding edge of consumer technology, with the internet of things (IoT) taking centre stage.
Amazon has launched its Dash Button service in the UK, allowing consumers to order and restock products with the single push of a button.
Malibu is using connected technology in a bid to rid the world of bar queues and bring club and festival goers’ drinks directly to them.
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.