How new hyperlocal apps are connecting communities
There has been a surge in hyperlocal apps and services that bring people closer together as the popularity of the sharing economy continues to rise.
There has been a surge in hyperlocal apps and services that bring people closer together as the popularity of the sharing economy continues to rise.
HomeAway is using its biggest ever marketing campaign to highlight the differences between its service and that of Airbnb as it looks to show that the ‘sharing economy’ can sometimes lead to oversharing.
With Airbnb now appearing on the high street thanks to a new partnership with STA Travel, James McClure, its general manager for the UK and Ireland, has told Marketing Week that the disruptive travel startup is committed to developing into an ‘iconic super brand’.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.