Over a third of the UK population is aged over 50 yet representation of this demographic in advertising is lacking and tends to be stereotypical. The latest in Marketing Week’s diversity series explores the portrayal and targeting of highly valuable mature consumers.
A focus on “more and better” marketing, innovation and individual categories will be key to future success, Coca-Cola says.
EatFirst is aiming to replicate the success of ecommerce brands such as Asos in the food industry with the launch of an online-only restaurant.
Mastercard’s move to launch an artificial intelligence chatbot platform comes despite a new global study suggesting four out of five customers prefer human-based customer service.
‘Marmitegate’ was just the start of the pricing headache for UK marketers, as the weak pound will cause widespread inflation and brands will be forced to focus on foreign customers in the face of dwindling profits.
Marketing around sports events has “shifted dramatically” in recent years, executives from the NFL, Gatorade and Twitter told Marketing Week in a roundtable interview that assessed the growing sponsorship prospects for American football around the world.
Leon is applying for an independent review as it looks to avoid changing the name of its ‘superfood’ salad.
Hooch’s ad shows Vine star Joe Charman “behaving in an adolescent or juvenile manner”, so it could potentially appeal to underage viewers.
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
O2 has renewed its partnership with the Rugby Football Union as it looks to make the sport a “huge part of its future”.
Paula Nickolds, who was previously buying and brand director at John Lewis, will now take on an even more senior role.
There has been a surge in hyperlocal apps and services that bring people closer together as the popularity of the sharing economy continues to rise.
Helen Tupper, director of careers specialist Amazing If and former head of marketing at Virgin Red, outlines the three things people should ask themselves before looking to move job.
In the next of Marketing Week’s shoestring marketing series, Médecins Sans Frontières explains how it took its experience of war zones to festival fields with a low-cost, high impact campaign.
Marmite has seen a £335,000 sales boost after the price row with Tesco, which saw Unilever aiming to offset higher importing costs following the Brexit vote.