Mobile innovation powers ad spend growth
Leonie RoderickAd spend forecasts have been revised up for 2016, but the outlook is more uncertain as the impact of the Brexit vote is felt.
Ad spend forecasts have been revised up for 2016, but the outlook is more uncertain as the impact of the Brexit vote is felt.
Wozniak says Apple must consider “more openness” when it comes to collaborating with tech rivals, while also giving his view on what will be the next major technology trend.
Ted Baker’s energetic founder Ray Kelvin refuses to show his face in public and believes shoppable film will change marketing “forever”.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Popular TV shows such as Boardwalk Empire and Mad Men have helped change whisky’s image, as Pernod Ricard looks to attract a female audience to its Chivas Regal brand through its social purpose programmes.
Instead of wasting months coming up with fictional spending targets that are quickly rendered obsolete by events, why not make zero-based budgeting the norm so marketers and finance staff must actually think about what they’re doing?
The supermarket giant is aiming to eliminate paper receipts as consumers head towards a “paperless future”.
Its fighting talk between social platforms, as first Snapchat and now YouTube take a dig at Facebook’s autoplay video function.
From Asos taking more than half its orders through mobile to the Tesco price dispute sending Unilever brand perceptions tumbling, here is what happened in the world of marketing this week.
Marketers selling tobacco, energy, sugary drinks and financial products have some of the most difficult jobs in the profession.
The charity’s Stand Up To Cancer campaign is back on YouTube this year, admitting last year’s activity was too “generic” and that this year it has put control in the hands of influencers.
KFC’s new marketing messaging aims to give it a consistent voice and build brand recognition, as it looks to take on delivery disruptors such as Deliveroo.
Twitter is looking to boost its appeal to brands by introducing interactive advertising and high quality live video content.
Managing a marketing team is one thing but creating one from the ground up in line with rapid business growth requires additional focus.
Snapchat influencers share what it takes to build credible brand partnerships on the platform.