Will price pressures usher in a new era of direct selling?
Russell ParsonsThe promise of owning the customer journey and not being subject to the vagaries of the third-party relationship is one all suppliers must covet.
The promise of owning the customer journey and not being subject to the vagaries of the third-party relationship is one all suppliers must covet.
During this year’s Festival of Marketing, Marketing Week and Econsultancy hosted a debate sponsored by Microsoft on turning data into actionable insight and the challenges it presents.
Brands might talk about data, but Yahoo thinks not enough marketers are doing things that are really useful for consumers with it.
Shell is talking up its sustainability initiatives for the first time in a bid to encourage entrepreneurs to consider innovating in the energy sector.
Blake Cahill, global head of digital and social at Philips, explains how content marketing is playing a key role in the brand’s transformation into a healthcare company.
After Marketing Week columnist Mark Ritson called into question the validity of content marketing as a discipline, a range of senior marketers have their say.
With Amazon and Google both launching connected home devices, brands need to start exploring the opportunities.
Following a high-profile price spat with Unilever, Tesco’s UK CEO Matt Davies says the supermarket is committed to fighting food inflation.
Asos saw mobile account for 50% of sales over the past six months and is promising a renewed investment to make the experience even better.
Coupe admitted the reaction of Sainsbury’s shoppers to Argos ranges from “indifferent” to “super enthusiastic” but said the mass popularity of the two brands will make the £1.4bn acquisition a “winning combination”.
Unilever brands including Marmite, PG Tips and Colman’s have all been impacted.
Fragrance entrepreneur Jo Malone shares her thoughts on why price matters, how to learn from mistakes and why it’s important to celebrate success.
While timing is everything when targeting customers in the purchasing journey, getting the corporate culture right is the first thing brands should do.
With Christmas just over two months away, Ian Edwards, Facebook warns many marketers may have already lost out on festive trade.
EE’s combination of vloggers and footballers helped it to dominate the YouTube rankings in September, with P&G and Apple also resonating with users.