Condé Nast and Time Out on opening restaurants
As the media landscape becomes ever more challenging, publishers are deciding to take a tastier route and open their own restaurants and cafes.
As the media landscape becomes ever more challenging, publishers are deciding to take a tastier route and open their own restaurants and cafes.
Can print reverse a long-term decline in ad revenues or have marketers moved on?
As Newsworks releases new research today (July 13) that claims adding print newspapers to a multi-channel marketing campaign can boost ROI threefold, the newspaper industry has been encouraged to better communicate what it can offer marketers.
Envisioning your product or service as a subscription offering might lead you to consider how you would do your market differently.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?