Airbnb and Channel 4 on ‘staying human’
Marketers warn against jumping on the latest tech fad and instead focusing on doing something of consumer value.
Marketers warn against jumping on the latest tech fad and instead focusing on doing something of consumer value.
Making the transition from disruptor to viable long-term business is not easy but in order to stand the test of time brands must continually evolve and take risks while staying true to the values that made them a success in the first place.
Consumers do not always say what they mean, which is giving rise to new forms of market research based on emotional reactions.
Businesses frequently use the term, but what does it actually entail and who should be responsible for its execution?
Allwyn took over the National Lottery licence from Camelot in February and is aiming to inject some “magic” into the Lottery’s individual games to recruit new and lapsed players.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.