The National Football League is big business in the United States it is still very much a “challenger” brand in the UK, according to UK head of marketing Sarah Swanson. Here Swanson shares the moments that have defined her career.
Hugh Pile has had a varied career, having worked in a number of international roles for drinks giant Diageo before moving into the beauty industry to head up marketing for L’Oréal where he says his biggest challenge is managing complexity.
Film has played a central role throughout Sara Frain’s career, setting her up to lead marketing at art house chain Picturehouse Cinemas. She explains the key influences on her career development.
The ability to learn at pace in an agile start-up environment enabled Alice Mrongovius to rise through the ranks and claim the top job at takeaway ordering platform Hungryhouse.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
