Marketers often devote their attention at Christmas to big TV campaigns and eye-catching retail promotions, but ensuring existing customers are as engaged as possible in the winter months is just as crucial to a profitable festive period.
One-to-one communications are increasingly replacing above-the-line campaigns.
Envisioning your product or service as a subscription offering might lead you to consider how you would do your market differently.
The two companies may have settled their dispute but they are not giving much away over who conceded, or whether they reached a compromise.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.