Is AdBlock Plus the saviour of online advertising?
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Having controversially made a move to start selling ads, AdBlock Plus is now out to silence the critics.
Will Bishop UK country manager Ad blockers have become a phenomenon on a massive scale, one that no one in the worlds of digital or advertising can afford to ignore. The fact that when Apple launched iOS 9, three ad blockers – Crystal, Peace and Purify – made it into the top five […]
Ad blocking is not just a publisher issue, according to head of media and futures at Diageo, Isabel Massey, who believes that marketers aren’t doing as much as other parts of the industry.
Marketers are growing increasingly concerned about the use of ad blockers as new research shows that the numbers downloading them are growing and Apple clears the way for the practice on mobile but should advertisers really be worried?
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?