You will notice some changes to Marketingweek.com. There are some aesthetic differences, yes, designed to make the site look fresher. But the main difference is not necessarily as noticeable but will, it is hoped, be of greater use.
I have spent a lot of time in two years as editor talking to senior marketers about what they need from Marketing Week. Three distinct messages come back time and time again. Help keeping up with developments and new thinking in the use of marketing disciplines; a spotlight on the strategic challenges keeping them awake at night; and guidance to help them become a better marketer and leader are the areas most often quoted.
Much of this we have been covering already but boy, did we make you work to find it. You will now find the same fantastic content but organised in the menu at the top of the home page by discipline, strategy, and careers and leadership.
In the various opportunities to ‘Explore Marketing Week’ presented across the site we have also gathered together some of the hot issues in marketing; from effectiveness to Brexit, getting by with less to digital transformation, you will find the latest news, analysis, features and opinion on the biggest challenges of the day.
Same great content, same great people bringing it to you but organised in a way that will, hopefully, help you tackle the job of marketing and the job of being a better leader and manager.
I hope it works for you. If you have any comments or suggestions for improvement, please let me know.