The 5 most memorable John Lewis ads
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
As John Lewis launches its latest Christmas campaign, we look back at some of its most memorable ads – festive or not.
The ‘creative sprinkles’ amplifying the Christmas campaign are delivering for John Lewis’s bottom line.
With falling profits, planned staff cuts and concerns over its online operation, John Lewis’s newly appointed managing director Paula Nickolds inherits the department store chain at a challenging time.
The plaudits John Lewis’ latest Christmas ad blockbuster has received appears to be translating into an increase in the most important metric for any marketing campaign – sales.
While the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Inclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Marketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Overall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.