Facebook, Deliveroo and Tinder talk bots and data
From chatbots and AI to breaking the Google and Facebook duopoly, brands at Web Summit in Lisbon ambitiously embraced tech as the cornerstone of future global growth.
Facebook brings ads to Messenger
Charlotte RogersNews Feed ads will open directly in Facebook Messenger in a bid to drive conversion by moving consumers away from the mobile web.
Deliveroo to double data scientists in growth push
Charlotte RogersOn-demand food delivery app looks to double the data scientists working at its London HQ in a bid to drive 30% monthly growth and achieve international expansion
Tinder CEO: ‘The tone of the US election was insane’
Charlotte RogersDating app co-founder and CEO Sean Rad on eliminating ‘locker room talk’ and why 2016 was the right time for Tinder to go political.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
‘People don’t know who we are’: One banking business on its shift to brand building
Grace GollaschWise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
‘The clock is ticking’: CMOs on the merits of succession planning
Molly InnesSome CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.