Google, Adidas and GoPro – The top 10 YouTube ads in October
From Google’s new Pixel phone to Adidas’s story of Paul Pogba, here are the top 10 YouTube ads from October.
From Google’s new Pixel phone to Adidas’s story of Paul Pogba, here are the top 10 YouTube ads from October.
The launch of two Pixel smartphones, a VR handset and its ‘intelligent agent’ Google Assistant are all about a future with artificial intelligence at its core.
From an announcement in the middle of the night, to a rap video featuring a social media star, the unveiling of Paul Pogba by Manchester United broke new ground.
Virgin Money’s CEO Jayne-Anne Gadhia explains how the Virgin brand impacts its communications, why ‘lounges’ are its best marketing channel and how it plans to beat fintech start-ups at their own game.
This week our marketing columnist asks and then answers the most annoying question of them all.
Since launching its global platform ‘It has to be Heinz’, the food brand has been able to move at pace to respond to local trends, allowing it to create its latest ad in record time.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.