What next for Pokémon Go?
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
With a move into wearable tech, in-game events and global expansion on the cards, Pokémon Go is devising new opportunities for brands to connect with its 20 million plus daily users.
The global success of Pikachu in augmented reality-form presents a massive opportunity for marketers.
Like Cabbage Patch Kids, the Rubik’s Cube and the Tamagotchi, Pokémon Go is a fad destined to burn out quickly, but that doesn’t stop clueless marketers abandoning their brand positioning in favour of luring any teenage boy with a smartphone.
McDonald’s was the first brand to advertise on Pokémon Go and says the tie-up is part of its strategy to ensure it is involved with innovative and new marketing platforms.
Home improvement retailer Wickes says it has increased its female customer base by 69% thanks to its “proactive marketing to women”.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?