Advertisers must become ‘militant’ over digital metrics
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
Facebook has outlined a number of ways it will address the most recent errors found in its metrics but advertisers are demanding more.
New research shows a significant disparity between advertisers’ assumptions of TV viewing habits and real consumer behaviour.
Facebook has admitted it overstated how long users watch videos for on its site by up to 80%, but this is just a symptom of a digital ecosystem in which two players dominate and measurements look increasingly meaningless.
UK consumers are the most likely to think online advertising is ‘getting worse’ or becoming more ‘creepy or intrusive’ when compared to their European and US counterparts.
Sainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
The sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.
Wise has driven much of its growth to date through word of mouth, but having evolved its proposition, the international banking platform believes now is the time to launch its first global brand campaign as it looks to build awareness.
Some CMOs are “selfish” staying in their posts too long and not letting others progress, suggests Asahi CMO Grant McKenzie.