The dangers of images that reinforce stereotypes
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
YouTube’s newly appointed global director of diversity believes brands need to “switch it up” but not move too far away from the reality of the role the consumer plays.
Channel 4 says brands that include a more diverse range of people in their advertising will see a sales uplift, citing Mars’s commercial success after winning its Superhumans Wanted competition.
L’Oréal Paris is featuring a man in a mass market cosmetics ad for the first time, as it looks to broaden its appeal and become part of consumers’ daily lives.
If authenticity comes from within, marketers should free themselves from expectations and identify the difference between competencies and skills.
Having created a new category, functional juice shot brand Moju, first had to educate consumers about the product before turning its attention to brand.
While changing jobs frequently may be good for career development, what are the unintended consequences for brand building?
From the persistent data skills gap to rampant restructuring, the Marketing Week Career & Salary Survey reveals how teams are evolving in 2024.