Is Microsoft now ‘cool enough’ to take on Apple?
Rachel GeeFor the first time Microsoft is using Christmas to focus on product benefits rather than launches, as it says its products are now “cool enough”’ to take on the likes of Apple.
For the first time Microsoft is using Christmas to focus on product benefits rather than launches, as it says its products are now “cool enough”’ to take on the likes of Apple.
Despite critics previously dismissing it as a brittle American import, Black Friday has gone on to become a vital occasion for many British brands.
Heinz’s ‘Can Song’ ad has been banned for putting children at risk of cutting themselves on the brand’s cans.
Facebook is trying to measure too much and getting its own data wrong, that coupled with its dominant position in advertising is all the more reason for brands to be wary of it.
Just Eat wants to remove any friction around online food ordering and ensure it is ahead of competitors so that it is ready should Amazon or Microsoft come calling.
Brands and picture libraries are finally waking up to the problem of images that promote stereotypes, and are broadening their repertoires.
New data shows ad campaigns that generate social buzz, as well as a popular TV ad, are performing well with consumers this festive season.
Tesco CEO Dave Lewis says his marketing background has helped the supermarket focus on customers and turn around sales.
Attribution is often described as trying to find a single source of truth for the relative impact of every channel on the customer path to conversion. However, the proliferation of the marketing stack, advertising channels, and user devices has made that search ever more challenging, as have the various schools of thought around the best […]
Zero-based budgeting will become more commonplace post-Brexit and with it will come the rise of ‘zero-bullshit pitching’ as marketers are urged to get to get back to basics.
With Christmas ad season well and truly under way, the Marketing Week team picks their favourite ads and the ones that leave them feeling cold.
Following our columnist Mark Ritson’s assertion earlier this month that clients should pay for agencies to pitch, Marketing Week asked both clients and agencies where they stand.
Virtual reality may have been a big focus for brands in 2016 but mixed reality could offer a more cost-effective way to engage customers.
Instagram is bringing live video and disappearing photos to the site for the first time as it takes on Snapchat once again.
The importance of content marketing continues to rise for many brands but knowing how to measure effectiveness remains an issue.