The Marketing Academy expands with four new appointments

In preparation for its new charitable foundation, set to launch in 2017, The Marketing Academy is introducing a new role to lead the foundation, along with three other key appointments.



The Marketing Academy is strengthening its team with four new appointments as it looks to develop its current programme and continue to expand globally. The new roles include an international development director, leader of The Marketing Academy Foundation, head of community events and chairman of the alumni.

The Marketing Academy aims to develop leadership capability in talented marketers. It runs two main programmes – the ‘scholarship’ scheme open to the next generation of marketing leaders and the ‘fellowship’ open to top marketers looking to take the next step to become a CEO. Marketing Week is one of the partners.

International development director

Oli Barrett has been appointed to the position of international development director. In the newly appointed roll, Barrett will support, promote and develop the Marketing Academy’s activities around the world, including new programmes planned in the USA, Middle East and Asia. He is a co-founder of start up Britain and co-founded social enterprise Cospa, Tenner and SpeedNetwork the Globe.

The Marketing Academy Foundation leader

Daryl Fielding will head up The Marketing Academy’s newly formed charitable foundation, which is set to open at the start of 2017. Fielding has previously worked for Vodafone, Mondelez and Ogilvy and has charity trustee experience. She will develop the Marketing Academy’s apprenticeship programme and will build a platform to provide young people with access to a career in marketing, media or advertising.

Head of community events

Leonie Paris has been appointed head of community events  and will manage learning events across all the Academy’s programmes, lectures, boot camps and masterclasses, supporting speakers and mentors. She is an events organiser who has worked with Unilever and D&AD.

Alumni chairman

Kathryn Marriott will be chairman of alumni for the academy in a voluntary capacity. An alumni of the scholarship programme herself, Marriott is head of commercial marketing at Global, the media and entertainment group. In her new role she will oversee a programme of activities designed for the 268 alumni of the scholarship programme.

Sherilyn Shackell, founder and CEO of The Marketing Academy, says: “I’m delighted to confirm that our team has been joined by such amazing people. They bring a wealth of experience and share our passion for developing talent within the industry. Their contribution will transform our ability to develop our existing programmes and enable the growth of The Marketing Academy globally.”

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