Coca-Cola on innovating around a classic Christmas campaign
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
Coca-Cola’s new marketing director for the UK and Ireland Aedamar Howlett tells Marketing Week how it keeps surprising people with its 21-year old ‘Holidays Are Coming’ campaign.
With Christmas ad season well and truly under way, the Marketing Week team picks their favourite ads and the ones that leave them feeling cold.
With a wave of optimism hitting this year’s Christmas advertising, marketers are finally taking note of socio-economic pressures.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.
Leadership, communication and strategic thinking are the skills most prized by CMOs, according to new research, with functional experience lagging further behind.
Exclusive data from IPA Bellwether shows more brands are expecting job losses this quarter compared to last.
Despite returning to positive volume growth, Danone’s CFO says the business will continue to make strategic price increases behind its “differentiated” products.