Sainsbury’s tops YouTube list of most popular Christmas ads

Google searches for UK Christmas ads increased 40% year on year in November, with Sainsbury’s, John Lewis and Marks & Spencer leading the pack on UK views.

1. Sainsbury’s – The Greatest Gift

YouTube saw a 53% increase in views of Christmas ads compared to 2015, with Sainsbury’s proving to be the most popular in the UK. With its blockbuster CGI-effects and James Corden sing-a-long, the supermarket giant came top in terms of views.

2. John Lewis – #BustertheBoxer

A close second is the much-hyped John Lewis Christmas ad. Featuring a lighter narrative than previous years, the campaign’s trampoline-loving dog already feels like it’s been absolutely everywhere. And it managed to top the global list.

READ MORE: The John Lewis Christmas ad – Marketers react

3. M&S – Christmas with love from Mrs. Claus

While its fashion woes continue to make the business headlines, M&S can at least take solace from its popular Christmas ad. Featuring a unique portrayal of Mrs. Claus, the heartwarming ad has achieved strong cut-through.

4. Waitrose – #HomeforChristmas

Even Scrooge would be charmed by Waitrose’s Christmas offering, which features a Robin flying thousands of miles to return to England for a festive mince pie. It also means the John Lewis Partnership has two entries this month, suggesting animals are  the way forward if you want to tug on the emotions.

5. Burberry – The tale of Thomas Burberry

With a cast of actors and directors that could rival most Hollywood productions, Burberry’s Christmas ad rounds off the top five. Spoiler: it isn’t a real film. Sorry guys.

READ MORE: Christmas ads 2016 – Watch them all here

6. – Get more out of giving

7. Asda – Big dilemma

8. Argos – The Christmas Yetis

9. Aldi – Kevin the carrot

10. Boots – The gift of giving

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