2016 Year in Review: Vote for your favourite campaign
And if you need refreshing on what all the campaigns are, take a look here.
And if you need refreshing on what all the campaigns are, take a look here.
Of all the newly registered voters in the European referendum, 60% voted Leave and just 40% Remain.
Dark social squads of hyper-connected brand advocates are fuelling Adidas’ bid to become the “hottest social currency” in football.
Virgin holidays is launching its first live ad in a bid to get more people to take long-haul holidays, as it says that Brexit has made people want their money to work harder than ever.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
Marketing Week’s The Language of Effectiveness Report, supported by Kantar, is back for the third year and we would like your help to help you understand how marketing effectiveness is defined, measured and communicated.