Three challenges awaiting Coca-Cola’s new CEO
With operating chief James Quincey set to takeover as CEO from May 2017, here are three areas he’ll need to improve.
With operating chief James Quincey set to takeover as CEO from May 2017, here are three areas he’ll need to improve.
Coca-Cola’s online communications director for Western Europe, Stanislas Magniant, on how to measure the success of content marketing and the challenges it raises.
Outgoing Coca-Cola GB marketing director Bobby Brittain has admitted being an Olympic sponsor isn’t an easy ride despite the brand’s strong performance at the recent Rio Games.
Coca-Cola’s UK marketing boss Bobby Brittain has left the business after more than 12 years at the soft drinks brand.
Despite indications that large businesses will invest in innovation and marketing to drive growth, cost-cutting and efficiencies are still top-of-mind for many, according to a new report.
The need to deliver growth on a reduced budget is the reality for many marketers but its not just a job of optimising investment. For marketing leaders, it’s also about maintaining motivation and managing expectations.
Brands need to work ‘hand in glove’ with agency partners to get the best results, suggests Matalan marketing boss Ali Jones as she undergoes brand transformation.
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