YouTube now wants to work with TV
YouTube viewing on TV has more than doubled in the last year and the video platform now wants to work with broadcasters rather than be in competition with them.
Virgin Media wants to ‘simplify’ TV
Rachel GeeVirgin is moving into DVDs and relaunching its TV service with new features and products as it aims to simplify viewers’ entertainment experience.
Ebay wants to be ‘all over TV like a rash’ as it looks to rebuild the brand
Thomas HobbsIn a bid to be seen as more than just a marketplace, eBay says it will rely heavily on TV advertising as it looks to shake off a functional image.
Mark Ritson: Dodgy video metrics prove TV is way ahead
Mark RitsonWhy don’t purveyors of online video measure average audience per minute? Because it would reveal they are thousands of times less popular than TV.
UK ad spend hits £36.6bn in 2023 amid real terms contraction
Molly InnesWhile the UK’s ad market grew 6% in 2023, total growth when discounting high inflation rates was -1.2%, according to the latest report from the AA and WARC.
Lego brand director: Purpose drives pricing power
Niamh CarrollInclusive marketing drives meaningfulness and differentiation for Lego, says brand boss Carolina Teixeira, measures closely linked to price elasticity.
Nationwide: Marketers should stop framing advertising as an investment
Grace GollaschMarketing boss Richard Warren claims boards see advertising as a running cost, meaning marketers shouldn’t “cloak” campaigns in the word “investment”.
Retail media spend up 12% in 2023 as digital landscape shifts
Molly InnesOverall digital advertising spend grew 11% in 2023 to £29.6bn, according to data from IAB and PwC.