Coca-Cola and YouTube: 5 things that mattered this week
From Coca-Cola’s new CEO facing some tough challenges to YouTube taking a more collaborative approach, we have rounded up the five stories you need to read this week.
From Coca-Cola’s new CEO facing some tough challenges to YouTube taking a more collaborative approach, we have rounded up the five stories you need to read this week.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part four we look at what’s next for augmented reality and virtual reality, further disruption to the agency landscape and how the diversity debate will move on.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part three we look at what’s next for artificial intelligence, why social media needs to take responsibility and the rise of Trump tactics.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part two we look at why zero-based budgeting will become the new normal, TV’s comeback and what the influencer model will look like in 2017.
At the end of every week, we look at the key stories, offering our view on what they mean for you and the industry. From the impact of marketing budgets being cut to the value of longevity, it’s been a busy week. Here is my take.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?