Yahoo: After the hack, where does the brand go now?
Following its latest admission that a data breach in 2013 impacted one billion users, Yahoo needs to act carefully and rethink its data collection strategy or risk losing out on its Verizon deal.
Following its latest admission that a data breach in 2013 impacted one billion users, Yahoo needs to act carefully and rethink its data collection strategy or risk losing out on its Verizon deal.
Tesco’s brand reputation has been negatively affected after Tesco Bank was targeted by hackers last weekend, which saw cash stolen from 9,000 current account holders.
Despite being victim to a high-profile cyber attack that leaked the personal details of 30 million users, controversial dating site Ashley Madison says it has attracted five million new users in the wake of the scandal, as it shifts its communications focus onto open relationships rather than adultery.
With brands from TalkTalk to M&S hit by security flaws with their customer data over the past couple of weeks, it is more important than ever for brands to put data and protecting that information at the heart of their brand strategy.
From positivity and clarity to the need for humility, speaking to a number of top marketing leaders has revealed five common traits that all possess.
Alongside making time to meet interesting people and learning to ask for help, the Booking.com brand boss believes embracing difficult conversations is key to a happy working life.
Oddlygood is launching the UK on the back of a seven-figure investment at a tough time for the plant-based category. But it hopes that by doing the hard work now, it can reap the rewards in the future.
We arm you with all the numbers you need to tackle the week ahead.