Yahoo: After the hack, where does the brand go now?
Following its latest admission that a data breach in 2013 impacted one billion users, Yahoo needs to act carefully and rethink its data collection strategy or risk losing out on its Verizon deal.
Following its latest admission that a data breach in 2013 impacted one billion users, Yahoo needs to act carefully and rethink its data collection strategy or risk losing out on its Verizon deal.
Tesco’s brand reputation has been negatively affected after Tesco Bank was targeted by hackers last weekend, which saw cash stolen from 9,000 current account holders.
Despite being victim to a high-profile cyber attack that leaked the personal details of 30 million users, controversial dating site Ashley Madison says it has attracted five million new users in the wake of the scandal, as it shifts its communications focus onto open relationships rather than adultery.
With brands from TalkTalk to M&S hit by security flaws with their customer data over the past couple of weeks, it is more important than ever for brands to put data and protecting that information at the heart of their brand strategy.
Netflix says it will stop reporting subscription numbers, instead looking at engagement as a key indicator of customer satisfaction and the future strength of the business.
‘That’s why mums go to Iceland’ has been a long-running slogan for the retailer, but it has been tweaked to reflect “all aspects” of its consumer base, its chairman says.
In a bid to create best-in-class teams, how are marketers striking the balance between rewarding existing talent and bringing in new blood?
Greenhushing is a symptom of marketers feeling nervous about how they communicate on sustainability, Pernod Ricard is attempting to “empower” its teams to tackle the issue.