Watch Mark Ritson’s take on 2016’s biggest marketing moments

From Facebook’s measurement errors to Unilever’s move to zero-based budgeting, Mark Ritson counts down what he thinks were the biggest marketing moments of 2016 on stage for the Marketing Academy.

Mark Ritson – academic, brand consultant and Marketing Week columnist – recently gave a talk for the Marketing Academy on his top 10 biggest marketing moments of 2016.

Never one to shy away from a controversial opinion, Ritson’s presentation delves deep in to the big stories of the year and highlights which were most important for marketers, both in 2016 and 2017.

So click play now to watch Ritson talk about areas including:

  • The move to zero-based budgeting
  • The Facebook and Google duopoly
  • McDonald’s new ad agency
  • P&G’s changes to its Facebook strategy

If you agree, or disagree, with Mark, or think he has missed something important out please let him know in the comments below.

Hide Comments1 Show Comment
Comments
  • daniel morgan 3 Jan 2017 at 11:28 am

    Couldn’t agree more with the segmentation vs mass marketing discussion point. There is too much targeting going on that reduces management & cost economies of scale. More importantly the potential to create cross-cultural, cross-market brands is diminished if both the product and message is too differentiated. People need both brands to feel different, special and individual, but also to feel safe, inclusive and popular, this is where mass marketing comes in.

  • Post a comment

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here