Music marketing: How artists pushed the boundaries in 2016
From ‘visual albums’ to long form releases and guerrilla tactics, musicians have raised the bar for marketing in 2016.
Deezer dismisses exclusive deals with musicians as ‘irritating’
Thomas HobbsMusic-streaming deals with Barcelona FC and Manchester United are just the start in a ‘big shift’ in its marketing.
How Nike and Spotify joined forces to connect online with offline through music
Charlotte RogersSpotify teamed up with Nike for its women’s 10k run events to promote the impact music can have on athletic performance and encourage more women to get running.
‘Music is a difficult beast’ admits Heineken as it launches global music-focused campaign
Leonie RoderickHeineken is launching a new global music strategy in a bid to cement itself within the live music scene. However, Heineken’s global brand communication director Anuraag Trikha admits that it faces a challenge as “people come to see the artist and not the brand”.
How the role of content is changing in 2024
Marketing Week PartnerThe rules of content marketing are evolving faster than ever – here’s why.
Unilever CEO: More focused business is delivering ‘improved’ growth
Niamh CarrollUnilever is aiming to grow its brands through innovation that “scale and build categories”, rather than simply delivering “new news”.
Sainsbury’s invests in marketing capability and agency relationships as it eyes growth
Molly InnesSainsbury’s reported higher than expected profit growth and increased optimism for its Nectar loyalty proposition, which it says is strengthening its retail media offer.
What great customer experience looks like in financial services
Marketing Week ReportersThe sixth CX50 list of the UK’s top 50 customer experience professionals reveals the key trends in a complex and highly regulated sector.