Aldi wins Christmas ad battle as Boots and Tesco disappoint
Thomas HobbsWith just six days to go until Christmas, new data claims Aldi’s Kevin the Carrot is this year’s most successful festive campaign.
With just six days to go until Christmas, new data claims Aldi’s Kevin the Carrot is this year’s most successful festive campaign.
As it teams up with CNBC for a new show about empowering startup businesses, Alibaba says it isn’t in a rush to become the next Amazon.
Having eliminated 12 of our top 16 campaigns of 2016, it is on to the finals as brands including Virgin Holidays, Adidas and Channel 4 battle it out.
What would you like to ask our career experts? Submit your questions now ahead Marketing Week’s first careers podcast.
From ‘visual albums’ to long form releases and guerrilla tactics, musicians have raised the bar for marketing in 2016.
From Facebook’s measurement errors to Unilever’s move to zero-based budgeting, Mark Ritson counts down what he thinks were the biggest marketing moments of 2016 on stage for the Marketing Academy.
Think you know what happened in marketing this year? Test yourself in our quiz, and if you retweet it with your score we’ll pick one person to win a ticket to a Marketing Week event of their choice next year.
The travel industry is one of the best performing in terms of advocacy as people look for recommendations to guarantee the best possible experience.
Tom Fishburne is founder of Marketoon Studios. Follow his work at marketoonist.com or on Twitter @tomfishburne See more of the Marketoonist here
Following its latest admission that a data breach in 2013 impacted one billion users, Yahoo needs to act carefully and rethink its data collection strategy or risk losing out on its Verizon deal.
From Coca-Cola’s new CEO facing some tough challenges to YouTube taking a more collaborative approach, we have rounded up the five stories you need to read this week.
Having eliminated eight of our top 16 campaigns of 2016, its on to the quarter-finals as brands including Virgin Media, Adidas and Lidl battle it out for a place in the last four.
Music-streaming deals with Barcelona FC and Manchester United are just the start in a ‘big shift’ in its marketing.
Cancer Research is looking to “push the right emotional buttons” by moving on from launching ‘just’ a brand campaign to integrating its marketing.
As 2016 draws to a close, we take a look back at the predictions we made for the year and how right – or wrong – we were.