Mark Ritson: The marketing stories that mattered this year
Mark RitsonHere’s my highly scientific countdown of the top 10 things you should have been paying attention to this year, and what they mean for 2017.
Here’s my highly scientific countdown of the top 10 things you should have been paying attention to this year, and what they mean for 2017.
At this time of year, you can’t move for articles pontificating about what will happen in the next 12 months. But if you can’t beat them, join them.
Marketers and industry experts share their predictions for what is going to be big in 2017.
New research show UK marketers are struggling to reach their desired audiences online, with just 47% of campaigns seen by their target audience.
For the sixth year in a row pre-Christmas discounts have risen.
The new rules, aimed at protecting people’s privacy online, could mean brands have to gain users’ approval before serving them ads based on their browsing history.
In a year of almost 100 million TV-related tweets, England’s loss to Iceland in the UEFA European Championship was the most tweeted about programme of 2016.
By 2021 Ford will do more than “just sell cars” according to its marketing boss as it looks to develop electric cars, autonomous vehicles and services. But right now it is looking to refresh its brand image with a fleet of new vehicles, and personalisation is key.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part four we look at what’s next for augmented reality and virtual reality, further disruption to the agency landscape and how the diversity debate will move on.
John Lewis’s sales fell last week as Black Friday impacts the “shape of trade” over Christmas and shoppers leave their spending to the last minute.
YouTube viewing on TV has more than doubled in the last year and the video platform now wants to work with broadcasters rather than be in competition with them.
Aldi and Iceland reap the benefit of high-end push as shoppers spend 13% more on premium supermarket own labels.
As consumer desire for deals reaches fever pitch, brands in the discount age are finding new ways to communicate and storytelling is key.
Norwegian generated huge applause for its quick-thinking marketing following the split of Brad Pitt and Angelina Jolie, and its global marketing boss is adamant this disruptive approach will fuel rapid growth in the UK.
And if you need refreshing on what all the campaigns are, take a look here. 2016 year in review: The best campaigns (part I) 2016 year in review: The best campaigns (part II)