How to prepare for the new marketing reality
Samuel JoyThe new marketing reality and how organisations can capitalise on the opportunities more agile, disruptive companies are enjoying.
The new marketing reality and how organisations can capitalise on the opportunities more agile, disruptive companies are enjoying.
Billionaire Mike Ashley’s sportswear empire saw half-year profits fall sharply, with brand perceptions now at an all-time low.
It has been a bizarre and challenging year, with Brexit set to cause more headaches for marketers in 2017, but that also presents an opportunity to surprise and delight your customers.
Marketing Week outlines 12 trends, predictions and issues that will gain pace over the next 12 months. In part two we look at why zero-based budgeting will become the new normal, TV’s comeback and what the influencer model will look like in 2017.
New rules bring digital ads in line with TV as the industry responds to children spending more time online.
There is no argument for organising marketing teams or strategies according to channel silos, since consumers do not behave that way, so marketers need to get the system in place to achieve a single customer view, says Affiliate Window’s business innovation director.
Thomson is launching its last marketing campaign before it rebrands to TUI, as it looks to showcase a “more modern” brand.
When it comes to personalisation brands need to make the choice between using cookies or hard data, and whether to target individuals or devices, but what offers the best return on investment?
Budweiser’s “biggest ever” UK responsible drinking campaign sees the beer brand partner with Uber to offer free rides throughout December.
Starbucks is launching a “conversational ordering system” dubbed My Starbucks Barista that will be powered by artificial intelligence.
Starting a new job with a new employer for the first time in more than 10 years is a daunting prospect. Returning to employment after six months makes the challenge even harder. Here’s what you can do to make your first 100 days easier.
Run better Influencer Marketing campaigns when you find out what influencers really think! Influencer marketing is based on people and building relationships. We surveyed our network of 25,000+ influencers to get their views on working with brands. Find out how you can build and nurture your relationships with Influencers to get the best results from […]
Lidl’s Christmas ad may include a turkey or two but it certainly isn’t one, topping a list of the campaigns most likely to persuade people to purchase from the brand for the second time in three years.
Marketing guru Gary Vaynerchuk’s dismissal of universities shows he’s hopelessly ignorant about strategy, yet he’s right that professors have become detached from reality.
As new research shows British consumers are among the least likely to have their shopping decisions influenced by a loyalty scheme, brands are warned that loyalty now is about more than discounts and must focus on customer experience.