Poor data is costing brands 6% of annual revenue
Charlotte RogersResearch finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Research finds poor quality data is affecting the bottom line for brands which fail to recognise the importance of data accuracy.
Ford’s long-term vision is not just about “selling more cars” but seeing how it can be part of the transport industry to see off disruption by tech giants such as Uber and Google.
Marriott International became the world’s largest hotel group following its acquisition of Starwood earlier this year but it now faces the unenviable task of streamlining its brand portfolio without losing customers.
Research shows consumers’ unique interactions with advertising on London Underground, with commuters seeking out ads as a distraction from their journey, says Exterion Media research manager Nicola Barrett.
From Samsung’s exploding phones to scrutiny of media agencies and the incoming sugar tax, 2016 was a difficult year for a number of brands and sectors.
Marketers obsess over new technology and what’s happening next but does anyone really know?
The convenience retailer is hoping a community-focused angle will give it cut-through this Christmas.
From Tesco’s comeback to Team GB striking gold at the Rio Olympics, here are five of the biggest marketing success stories from 2016.