Sainsbury’s confirms departure of marketing director Sarah Warby

The big four supermarket has parted ways with its most senior marketer.

sainsburyinstory

After five year’s leading Sainsbury’s marketing division, Sarah Warby is set to quit the supermarket at the end of this month.

Sainsbury’s CEO Mike Coupe thanked Warby, the former marketing director of Heineken UK, for her “great support over the years” and said she had “transformed” its approach to marketing. “In her time here she’s led the creation of some of our most memorable campaigns and I wish her all the best for the future,” he says.

It is not been confirmed yet if Sainsbury’s will bring a like-for-like replacement for Warby. However, according to a report by Campaign, the big four supermarket won’t replace Warby directly.

READ MORE: Sainsbury’s Sarah Ellis on becoming a master of your marketing career

It suggests Mark Given will switch over to the commercial leadership team, where he will oversee the marketing department and the likes of Sarah Ellis, head of marketing strategy. Meanwhile, Helen Hunter will take up a role to lead the marketing innovation team, reporting directly to Coupe, with Natalie Dunn sticking to her role as head of customer experience.

The exit of Warby at Sainsbury’s comes just three months after it ended a 40-year relationship with ad agency AMV BBDO by switching over to Wieden+Kennedy. However, the big four supermarket itself refused to confirm how Warby’s departure would change its marketing structure.

Sainsbury’s saw like-for-like sales edge up 0.1% for the 15 weeks to 7 January as its Argos business provided the lion’s share of Christmas cheer. Its Christmas ad ‘The Greatest Gift,’ the last major work by AMV BBDO, was also recently crowned YouTube’s most popular UK ad for 2016.

Latest from Marketing Week

PLEASE SIGN IN OR REGISTER. IT'S FREE, QUICK AND EASY!

Access Marketing Week’s wealth of insight, analysis and inspiration that will help you develop as a marketer and leader.

Register and receive the best content from the only title 100% dedicated to serving marketers' needs.

We’ll ask you just a few questions about what you do and where you work, so we can make Marketing Week more relevant to you.

Register now

THE BEST CONTENT

Our award winning editorial team and columnists will ask the biggest questions about the biggest issues on everything from strategy through to execution to help you navigate the fast moving modern marketing landscape.

THE BIGGEST ISSUES

From the opportunities and challenges of emerging technology to the need for greater effectiveness, from the challenge of measurement to building a marketing team fit for the future, we will be your guide.

PERSONAL AND PROFESSIONAL DEVELOPMENT

Information, inspiration and advice from the marketing world and beyond that will help you develop as a marketer and as a leader.

Dedicated to developing your skills and helping you achieve marketing excellence. Find guidance on leadership, professional development and the latest industry jobs.

Having problems?

Contact us on +44 (0)20 7292 3711 or email subscriptions@marketingweek.com

If you are looking for our Jobs site, please click here