Despite the mounting challenges facing the news industry in the ‘post-truth’ era, ITN’s CEO John Hardie says the company is growing quickly and investing heavily in editorially driven business opportunities.
Marketers need to do a better job at marketing the value of marketing to the rest of their business. First step? Lose the jargon, says Thomas Barta, marketing leadership expert and co-author of leadership book ‘The 12 Powers of a Marketing Leader’.
The low-alcohol beer brand is boasting of a 27% repeat purchase rate since its return to the UK market this year, and claims young people who have fallen out of love with beer are among its biggest customers.